Crowdfunding continues to disrupt the financial landscape, offering new ways for companies to raise capital. Within this realm, Regulation A+ offerings have emerged as a promising method, allowing businesses to access funds from a wider pool of investors. However, the hype surrounding Regulation A+ has sparked debate about its success.

Is it truly a game-changer for startups and growing companies or merely a fleeting trend? This article delves into the aspects of Regulation A+ offerings, exploring both the advantages and limitations. We'll investigate real-world examples, insights from industry experts, and regulatory guidance to provide a balanced assessment of this intriguing financing strategy.

• Furthermore, we'll discuss the adapting regulatory environment and its impact on Regulation A+ offerings.
• In conclusion, investors seeking to contribute in this crowdfunding trend should evaluate the potential risks and rewards carefully.

Navigating Regulation A+ for Startups

Regulation A+, a relatively recent fundraising mechanism, presents a exceptional opportunity for startups seeking to secure capital. This level of SEC regulation permits companies to openly offer their securities to the general public, thereby expanding their potential investor base.

Startups considering Regulation A+ should meticulously evaluate its relevance to their specific circumstances.

• Essential factors to ponder include the complexity of the regulatory process, observance requirements, and the anticipated costs connected with this fundraising route.
• Additionally, startups should develop a thorough investor communications strategy to effectively disclose information about their operation and the conditions of the offering.

Pursuing expert guidance from legal professionals is crucial to navigate the complexities of Regulation A+ and ensure a smooth fundraising initiative.

Explore Title IV Reg A+ - Crowdfunder Blog

Dive completely into the world of Title IV Regulation A+, a funding mechanism that empowers businesses to raise capital from the public through crowdfunding. Our latest infographic breaks down the intricacies of Reg A+, showcasing its key elements and potential benefits for both companies and investors.

• Discover how Title IV Reg A+ differs from traditional funding methods.
• Gain insights into the approval process for public offerings.
• Delve the diverse range of industries utilizing Reg A+ financing.

Visit our blog to retrieve the infographic and remain informed about the latest trends in Title IV Regulation A+.

Securities Registration - Securex Filings LLC

Securex Filings LLC assists/supports/guides companies/businesses/enterprises in navigating the complexities of the/a/its Regulation A+ process/framework/system. This tier/stage/level of securities registration/filing/offering allows publicly traded/non-traded/privately held companies to raise capital/funds/equity from a wider pool/range/spectrum of investors/individuals/participants while providing greater/increased/enhanced transparency/disclosure/accessibility. Securex Filings LLC's team/experts/specialists possess/have/demonstrate in-depth knowledge/understanding/expertise of the Regulation A+ regulations/requirements/guidelines, ensuring a streamlined/efficient/comprehensive filing/submission/process.

Masses Crowdfunding

The world of finance is undergoing a revolution, fueled by the power of collective action. Previously reserved, access to funding is now within reach of common people thanks to innovative crowdfunding platforms. These platforms Title IV Regulation support individuals and entrepreneurs to secure capital directly from the crowd.

Forget about when financial support was solely controlled by conventional institutions. Crowdfunding has empowered the funding landscape, allowing anyone with a worthy idea to find the resources they need to make their dream a reality.

From art projects to community development, crowdfunding has become a powerful tool for making a difference. Backers can now directly contribute to projects that resonate with them and play an active role in shaping the future.

StreetShares

StreetShares is an groundbreaking online platform that pairs small businesses with alternative investors. It provides companies with opportunities for capital, empowering them to grow. By transforming the lending landscape, StreetShares supports small businesses to reach their full potential in their communities.

• StreetShare offers a variety of loan products tailored to the needs of small businesses.
• The platform is known for its simplicity, making it accessible for entrepreneurs of all types
• StreetShares has helped thousands of small businesses to achieve their goals since its establishment.

Unlocking Regulation A+ for Thriving Fundraising

Regulation A+ has emerged as a viable tool for companies seeking to raise capital in the public markets. This innovative regulatory framework allows businesses to secure investment from a extensive range of supporters. By harnessing the flexibility of Regulation A+, companies can maximize their fundraising strategies, consequently fueling their expansion.

To successfully utilize Regulation A+ for fundraising, businesses should thoroughly structure a robust offering document. This document should concisely articulate the company's mission, industry potential, and investment projections.

Additionally, companies must build a robust network with seasoned financial advisors who are familiar in the intricacies of Regulation A+.

EquityNet

SEC EquityNet is a/serves as/functions as an online platform that empowers/facilitates/enables access to private market investments. It offers/provides/presents a comprehensive database/repository/catalog of investment opportunities from various/numerous/diverse companies. Registered investors can browse/explore/review these offerings, conduct due diligence, and potentially/may/could participate in rounds/deals/transactions. EquityNet plays a/serves as/acts as a vital/crucial/essential resource for both individual investors and businesses/companies/entrepreneurs seeking capital.

Reg A+ Offerings

Regulation A+, often known as Reg A+ Offerings, is a rule within the U.S. securities laws that allows private companies to raise capital via public investments . A company conducting a Reg A+ Offering can seek up to fifty million dollars in investment capital. These offerings are governed by the Securities and Exchange Commission (SEC) {and provide companies with a streamlined path for public fundraising compared to traditional initial public offerings (IPOs).{

• Important aspects of Regulation A+ include:
• Capital raise limits are relatively low compared to IPOs.{
• Reduced regulatory burden.{
• Target audience are primarily accredited investors .To summarize, navigating Regulation A+ crowdfunding requires a comprehensive grasp on the regulations. Seeking guidance from securities law and legal counsel is strongly advised to navigate successfully this complex regulatory environment.

  Providing Requirements for Regulation

  Successful launching a offering involves meeting stringent legal requirements. These requirements often encompass various aspects, comprising conformance with statutes, licensing protocols, and reporting standards. Regulators typically set these requirements to protect investors and promote a stable financial market. Understanding these regulatory mandates is essential for businesses to operate legally in the financial industry.

  Regulation + Investopedia

  Investopedia serves as a comprehensive platform for understanding financial concepts, and regulation plays a pivotal role in this landscape. Whether you're exploring the intricacies of financial instruments, delving into the complexities of compliance , or simply seeking to grasp the impact of industry standards on the financial world, Investopedia offers a wealth of guidance. Its articles, tutorials, and glossary provide perspectives on the evolving regulatory environment, empowering individuals to make savvy decisions in the realm of finance.

  My Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

  After months of intensive/dedicated/arduous work and preparation, we are thrilled to announce that our/my/the mini-IPO, powered by the JOBS Act and conducted through a Reg A+ offering, has successfully taken place. Our company/My company/The company, now publicly traded on the OTCQX market, is poised for exponential/rapid/sustained growth as we embark on this exciting new chapter.

  This milestone marks a significant/pivotal/monumental achievement for our team and validates/demonstrates/confirms the strong belief in our vision and products/services/platform. We are incredibly grateful for the support of our investors, advisors, and employees who have been instrumental in making this dream a reality.

  Looking ahead/Moving forward/As we progress, we are focused on expanding/scaling/growing our operations, leveraging/utilizing/harnessing the OTCQX platform to its fullest potential, and delivering exceptional value to our stakeholders/our investors/the market.

  • We encourage you to follow our journey/Stay tuned for updates/Keep an eye on our progress as we navigate this new terrain.
  • Together, we will achieve great things/This is just the beginning of our success story/The future is bright for our company/my company/the company.

  Empower Reg A+ Funding Rounds on the Platform

  FundersClub is thrilled to announce it's now allowing Reg A+ funding campaigns on its platform. This exciting development opens a new avenue for startups to secure capital from the general market. Reg A+ regulations offer a streamlined and efficient pathway for companies to raise investment from multiple investors, featuring both accredited and non-accredited participants. This expansion enriches FundersClub's mission to making accessible access to capital for growth-stage companies.

  What is Reg A+
  

  Regulation A+, often referred to as Reg A+, offers a pathway for businesses to raise capital through the public market. Differing from traditional initial public offerings (IPOs), Reg A+ is designed to be more simplified for emerging businesses. Through this framework, companies can sell their securities directly to the investors.

  Crowdfunding platforms have emerged as a primary mechanism for Reg A+ offerings. These platforms link companies with potential backers, often utilizing an online system.

  • Numerous popular crowdfunding platforms that host Reg A+ offerings encompass

  Regulation A+
  

  A Regulation A+/ is a type of securities offering/registration/transaction that allows companies to raise capital from the public/general investing population/marketplace without having to undergo the complexities/rigors/challenges of a traditional IPO/Initial Public Offering/stock market launch. Companies choose this avenue/path/route because it offers a more streamlined/efficient/affordable process and can be particularly beneficial for startups/small businesses/emerging companies looking to secure funding for growth or expansion.

  • Key benefits of Regulation A+ offerings include:
  • Increased access to capital for companies:
  • Reduced regulatory burdens compared to traditional IPOs:
  • Opportunity to build a wider shareholder base through public exposure/marketing/awareness:

  Regulation A+ Guidelines for Crowdfunding

  When it comes to exempt offerings and fundraising, understanding the nuances of Regulation A+ is paramount. Regulators have established stringent rules and requirements designed to ensure fairness for both companies seeking capital and backers. A+ Regulation offers a path for ventures to raise significant amounts of capital from the investing community , subject to specific mandates. Complying with these regulations can be challenging , making it crucial for companies planning an offering to seek expert advice.

  • Key elements of Regulation A+ comprise disclosure requirements aimed at providing backers with a detailed understanding of the offering.
  • Background checks play a vital role in ensuring the legitimacy of offerings under Regulation A+.
  • Continuous disclosure is mandatory to maintain market transparency .

  SlideShare

  SlideShare is a platform for sharing educational materials. Users can submit Presentations on a variety of topics, including {marketing to technology{ to personal development. SlideShare is widely used by professionals, educators, and learners to share ideas.

  • Explore a wide variety of slides on almost any topic imaginable.
  • Developing a SlideShare deck requires minimal effort.
  • {The platform allows for|Users can embed interactive elements to enhance your content's impact.

  Rule A Securities Act of 1933 Jobs Act Subsection 106 Reg A Tier 2 Fundraising

  The Capital Markets Amendment Act of 2010, also widely known as the Jobs Act, introduced significant amendments to the Securities Act of 1933. One key addition was Regulation A Tier 2, a streamlined pathway for companies to raise capital through equity placements. Reg A Tier 2 allows businesses to offer securities to the public without the extensive registration requirements of a traditional IPO. This path can be particularly beneficial for small and medium-sized enterprises (SMEs) seeking resources.

  • Commonly, Reg A Tier 2 offerings are limited to raising a maximum of fifteen million dollars per year.
  • Ventures utilizing Reg A Tier 2 must still comply with certain disclosure requirements, but the responsibility is significantly less than a traditional IPO.

  Controlled by the Securities and Exchange Commission (SEC), Reg A Tier 2 provides a valuable resource for companies to access public capital markets in a more efficient manner. Nevertheless, it is essential for companies evaluating this approach to carefully review with legal and financial advisors to ensure full compliance with all applicable regulations.

  Managing Text
  

  When handling text, rules and guidelines are necessary. This helps guarantee quality and avoid problems. {Regulations canfocus on various aspects of text, such as content. They might outline content guidelines. By establishing these regulations, we can create a more cohesive and professional tone of written communication.

  Legislation A+ Offering Guidelines A Plus

  When considering a Venture with a Regulation A+ offering, it's crucial to thoroughly Analyze the Conditions. These offerings provide Entities the chance to invest in Growing companies while benefiting from Defined Standards. Regulation A+ presents a Streamlined pathway for companies seeking Resources, allowing them to Raise capital from a broader range of Contributors.

  • Understand the Structure of Regulation A+ offerings.
  • Consider the risks and Benefits involved.
  • Seek advice with a qualified Investment professional.

  Regulation A vs. Rule D FRB

  When navigating the world of securities offerings and bank regulations, understanding the distinctions between Provision A and Rule D issued by the Federal Reserve Board (FRB) is crucial. Regulation A, often known as, a "mini-IPO," provides an exemption from certain registration requirements for offerings of up to a fixed value. In contrast, Regulation D governs private placements and offers exemptions with respect to securities sales to qualified buyers.

  Choosing between these two regulations hinges on several factors, including the amount of the offering, the target market, and the issuer's financial status. Carefully analyzing these elements is essential to select the suitable regulatory pathway for a successful securities transaction.

  Managing a DPO In-House

  The task of governing a Data Protection Officer (DPO) can be complex, involving a spectrum of procedures.

  This typically involves establishing clear policies for their role, ensuring they have the appropriate resources and authority to competently perform their functions.

  Additionally, regular performance evaluations are often integrated to track their adherence with data protection legislation and the organization's own standards.

  SEC Approves New “Reg A+” Rules for Crowdfunding

  In a landmark/major/significant move to empower/stimulate/foster the crowdfunding industry, the Securities and Exchange Commission (SEC) has approved/finalized/ratified new rules for Regulation A+. This revamped/updated/enhanced regulation, known as “Reg A+”, aims to streamline/simplify/expedite the process for companies/businesses/enterprises to raise capital/funds/investment from the public.

  Under the new rules, small/start-up/emerging businesses will have a greater/wider/more extensive opportunity to access/attract/secure funding through crowdfunding platforms/websites/sites. The SEC believes that these changes will boost/increase/accelerate economic growth and provide/offer/deliver more investment opportunities/choices/possibilities for individual investors.

  The new rules include/New regulations encompass/Key provisions of the revised regulation/These amendments establish several key/important/essential changes, including/such as/among which:

  * Increased/Higher/Elevated funding limits/thresholds/caps.

  * Streamlined/Simplified/Expedited filing and reporting requirements.

  * Enhanced/Improved/Strengthened investor protections.

  The SEC’s decision to update/reform/restructure Reg A+ is expected to have a profound/substantial/significant impact on the crowdfunding landscape, making it more accessible/opening doors wider/creating new avenues for both businesses and investors.

  Regulation D vs. Differences Between Reg A and Reg D

  When researching the world of securities offerings , you'll discover two key rules : Regulation A+ and Regulation D. While both permit companies to raise capital from the public, they contrast significantly in their scope . Regulation A+, often referred to as a "mini-IPO," allows companies to raise larger sums by distributing securities to the general public through a simplified process. In comparison , Regulation D is geared towards private placements and restricts investors to a more select group .

  • Furthermore , Reg A+ necessitates greater information sharing with the public, while Reg D offers more flexibility in this regard.
  • Consequently , choosing between these two regulations depends factors like the company's financial goals, target audience , and regulatory compliance

  Section 506

  Regulation D encompasses a set of rules dictating the private placement of securities. Within Regulation D, Rule 506 outlines specific requirements for exempt offerings. There areIt is divided intoSeveral variations exist within distinct classifications under Rule 506: Rule 506(b) and Rule 506(c).

  • Rule 506(b) permits issuers to sell securities privately to an unlimited number of accredited investors and a limited number of non-accredited investors.
  • Rule 506(c) allows for offerings solely to accredited investors, with no restrictions on the number of participants.

  Furthermore, there is Rule 506D, which provides a structure for equity crowdfunding transactions. These rules are designed to protect investors while issuers.

  The Regulation D Cheat Sheet

  When navigating the complexities of Regulation D, understanding the distinctions between Rule 506(b) and Rule 506(c) is crucial. These rules govern private placements under Section 4(2) of the Securities Act of 1933. Rule 506(b) permits offerings to an unlimited number of accredited investors and up to thirty-five non-accredited investors, while Rule 506(c) allows for unrestricted |general solicitation and advertising but mandates that all investors be certified. A key distinction is the demand for due diligence by companies offering securities under these rules.

  The Series 7 exam oftentests these concepts, so familiarity with both Rule 506(b) and Rule 506(c) is vital. Understanding the nuances of each rule can help you identify the appropriate structure for a private placement and navigate the regulatory landscape effectively.

  • Remember: Rule 506(b) offers more flexibility with non-accredited investors, while Rule 506(c) relies on investor accreditation.
  • Analyze the specific needs of your offering and the level of due diligence required under each rule.

  Explore DreamFunded Resources on Regulation A+

  Navigating the complexities of Regulation A+ can be a daunting process for investors and businesses alike. Fortunately, DreamFunded furnishes a wealth of valuable resources to help you grasp this innovative funding mechanism. Their resource center is a rich source of knowledge on everything from compliance requirements to investment strategies. Whether you're an savvy investor or just starting your journey into Regulation A+, DreamFunded's resources can help you make strategic selections.

  • Harness their in-depth tutorials to gain expertise the intricacies of Regulation A+
  • Engage with a group of backers and firms
  • Utilize premium insights from industry professionals

  Over-the-Counter (OTC) Markets

  The over-the-counter market provides a platform for the trading of securities that are not listed on major stock markets. These markets function outside the regulated framework of traditional exchanges, often presenting investors with access to smaller companies and unconventional investment possibilities. Activity on OTC Markets can be more volatile than those on traditional exchanges, as guidelines are generally less stringent.

  • Traders in the OTC market should carefully analyze companies and understand the inherent challenges.

  An Intersection Point

  A tripoint is a specific location where three regions converge. This can refer to the meeting of three countries, or it could be the juxtaposition of three natural features.

  The precise definition of a tripoint can be influenced by the context. For example, in cartography, a tripoint might be marked by a symbolic marker, while in ecology, it could simply be the junction of three distinct zones.

  Regardless of its form, a tripoint represents the convergence of different factors. It serves as a singular location on the map, highlighting the complex connections that shape our world.

  FINRA

  FINRA is a/plays the role of/serves as the largest/leading/primary independent regulator/self-regulatory organization/oversight body for the U.S. securities industry. It oversees/regulates/administers a vast network of broker-dealers and financial advisors/investment professionals/trading firms, working to protect investors and ensure/maintain/promote market integrity. FINRA's comprehensive/expansive/wide-ranging regulatory framework encompasses a myriad/an array/numerous aspects of the securities industry, including brokerage activities, investment products, advertising practices/market surveillance, investor education, dispute resolution.

  • FINRA develops/implements/enforces industry rules and regulations to govern/that govern/governing member firms.
  • Through/By means of/Utilizing its extensive regulatory authority, FINRA strives to/seeks to/aims to prevent fraud/abuse/market manipulation.
  • FINRA also provides/offers/administers a range of investor services/tools/resources, including educational materials, complaint handling procedures, arbitration forums

  An Jumpstart Our Business Startups Jobs Act in 2012

  The Jumpstart Our Business Startups Jobs Act of 2012, also called as the JOBS Act, is a {landmark|major|legislation passed by Congress to stimulate entrepreneurial activity within the United States. This seeks to make it more manageable for small businesses to attain capital by modifying regulations on securities offerings. The JOBS Act has several key provisions, including the option for companies to advertise their offerings more widely, the introduction of crowdfunding as a platform to raise capital, and {therelaxation of restrictions on private company fundraising. Advocates of the JOBS Act argue that it will help small businesses to grow, create jobs, and stimulate economic progress. Critics, however, raise concerns that the Act could lead increased risk for investors and {potentiallystifle responsible market behavior.

  Apex Corporation

  Tycon Group is a dominant force in the software sector. Known for its cutting-edge services, Tycon frequently pushes the frontiers of what's possible. Their commitment to perfection is evident in every aspect of their endeavors.

  From unassuming origins, Tycon has grown into a global powerhouse. Their reach spans across various markets, and their reputation is synonymous with triumph.

  SEC approval

  Securing qualification from the Securities and Exchange Commission (SEC) is a vital step for entities seeking to offer public shares. The SEC examines applications meticulously to ensure compliance with federal securities laws. Obtaining SEC registration illustrates a company's credibility and grants access to investors.

  • Companies must file a comprehensive offering document detailing their business operations.
  • Regulatory bodies may demand additional documents during the evaluation period.
  • Upon qualification, companies can begin raising capital.

  Fundraise online

  GoFundMe provides an avenue to start fundraising campaigns for a variety of reasons. Whether it's helping a friend in need, GoFundMe makes it easy to gather contributions from your network. Start fundraising now and make a difference.

  Indiegogo

  Kickstarter is a service that allows people to back creative projects. It's a popular way for inventors to raise the money they require to bring their ideas to life. Project owners can create project proposals and potential backers can pledge various figures. In compensation, backers may receive perks such as early access to the product, exclusive content, or even a chance to contribute in its development . Kickstarter has grown into a dynamic hub for creativity and innovation, linking individuals with backers worldwide.

  Kickstarter

  Is the project struggling some additional funding? Explore launching a campaign on Indiegogo, a online contribution platform designed to help individuals finance their dreams. With Indiegogo, you can showcase the project with the world and gather supporters who support your idea. From film, Indiegogo offers a wide range of categories to accommodate various type of project.

  Equity Investment

  Equity investment entails holding shares of ownership in a company. This means you become a partial owner and have the potential to profit from the company's success. Individuals engage in equity investment through various markets, such as stock exchanges or directly with companies. It is a volatile investment strategy, but it also offers the potential for significant returns. Understanding the aspects of equity investing is crucial before making any choices.

  EquityNet

  EquityNet is a site that connects backers with startups. It provides a opportunity for both parties to collaborate and enable investment. Investors can search through a range of opportunities from businesses across diverse industries. Businesses can list their concepts on EquityNet and seek investment to help them expand. The site also offers guidance and support to both investors and businesses, making it a holistic approach for funding entrepreneurial ventures.

  Leap into Uncharted Territory

  Venturing into the domain of business is a thrilling endeavor. It demands gumption to chart a path through uncertainties. Successful ventures often blossom from a fusion of vision and a willingness to evolve in the face of difficulties.

  • Nurturing strong roots is paramount.
  • Recognizing a niche in the market can be pivotal.
  • Persistence often differentiates those who thrive from those who struggle.

  The Investment Bank

  Goldman Sachs is a renowned global firm headquartered in Manhattan. Known for its expertise in investment banking, Goldman Sachs has played a pivotal role in shaping the global markets for over a century. The firm is renowned for its experienced professionals who are dedicated to to deliver exceptional results for clients worldwide. With a long history of success and progress, Goldman Sachs remains a dominant force in the global financial industry.

  Merrill Lynch Wealth Management

  Merrill Lynch is a/was a/has been globally recognized financial institution/investment bank/brokerage firm. Established in/Founded in/Originating from New York City in the year/during the year/around the year 1890, it quickly grew to become/maintained its position as/established itself as one of the largest/most prominent/leading firms in the industry. Known for/Renowned for/Famous for its expertise in/range of services/diverse portfolio, Merrill Lynch has consistently delivered/provided/offered a wide array of/comprehensive suite of/extensive selection of financial solutions to individuals, institutions and corporations worldwide/services to a diverse clientele.

  Launch Your Dream Project

  A crowdfunder is a powerful way to secure the support you need for your endeavor. By engaging with a wider audience, you can generate investment from contributors who resonate in your idea.

  • Leverage the potential of a collective effort to realize your goal
  • Open up access to capital and break down traditional barriers
  • Create a network of passionate advocates who champion your project

  Public Funding Campaigns
  

  The landscape of capital raising has been disrupted by the emergence of funding marketplaces. Among these, Reg A securities stand out as a avenue for companies to raise equity from the public. Supported by by the Financial Industry Regulatory Authority (FINRA), these guidelines provide a framework for companies to issue securities to a wider investor base. Conversely, Reg D offerings offers a {privatelimited route for companies to attract investments from qualified buyers. A key distinction lies in the volume of funds procured, with Regulation A+ Reg A targeting a greater number of investors. In contrast, Private Placement Memorandums often involves a narrower group of accredited investors. To navigate this complex landscape, companies may employ the expertise of securities lawyers to ensure compliance with applicable regulations. The SEC filing process for companies seeking public funding through Reg A securities can be a lengthy undertaking.

  Fundraising

  In today's dynamic business landscape, startups are constantly seeking innovative ways to secure funding. A plethora of options exist, ranging from traditional private equity firms to equity crowdfunding and even convertible debt.

  Entrepreneurs|Startups|Tech Companies can leverage these various avenues to fuel their growth, expand operations, and bring innovative products to market.

  Some notable players in the funding ecosystem include Endurance Lending Network, AngelList, as well as platforms like Cash From the Crowd.

  Investors|Individual Investors|Accredited Investors play a crucial role in this process, providing the necessary capital to fuel innovation and economic growth.

  The JOBS Act has greatly impacted the investment landscape by providing greater transparency for both backers and businesses.

  Online Business Funding|Crowdfunding Campaigns|Real Estate Investments have also witnessed a surge in popularity, allowing individuals to participate in investment opportunities previously reserved for institutional players.

  Platforms like Kickstarter have democratized the capital raising process, empowering people to contribute to ventures they believe in.

  Seed Stage companies often rely on angel funding to get off the ground, while later-stage businesses may turn to public offerings to raise substantial equity.

  The future of investment is poised for continued innovation and evolution, with emerging trends like copyright investment shaping the landscape.